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Wachstumsimpulse Durch Mobile Kommunikation
Paperback
AccountingBusiness GeneralMarketing
ISBN13: 9783540721451
Publisher: Springer
Published: Jun 14 2007
Pages: 231
Weight: 0.75
Height: 0.51 Width: 6.14 Depth: 9.21
Language: German
Der Mobilfunk - seit etwa 15 Jahren der gro e Wachstumsmarkt in der Telekommunikation - befindet sich in einer Umbruchphase mit neuen Perspektiven und Herausforderungen. Daten- und Mediendienste eröffnen im Verbund mit immer leistungsfähigeren Netzen zahlreiche, über die Sprachtelefonie weit hinausreichende Wachstumsfelder. Festnetze und mobile Netze konvergieren; sie stehen nicht mehr in erster Linie komplementär zueinander, sondern konkurrieren zum Teil intensiv. Die Geschäftskonzepte der Anbieter von Mobilkommunikation müssen sich wandeln. Vor diesem Hintergrund hat sich der MÜNCHNER KREIS mit der dynamischen Entwicklung der neuen Mobilkommunikation sowie den Perspektiven und Rahmenbedingungen befasst. Das vorliegende Buch enthält die Ergebnisse.
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