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Έννοια της στρατηγικής του μ&#
Paperback
ISBN13: 9782808601689
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 38
Weight: 0.10
Height: 0.08 Width: 5.06 Depth: 7.81
Language: Greek, Modern (after 1453)
Κατανοήστε την ουσία της έννοιας της στρατηγικής του Γαλάζιου Ωκεανού σε μόλις 50 λεπτά με αυτό το πρακτικό και συνοπτικό βιβλίο. Η στρατηγική του μπλε ωκεανού είναι μια έννοια που αναπτύχθηκε από τον W. Chan Kim και τη Renée Mauborgne και συνδυάζει τη στρατηγική, το μάρκετινγκ και την καινοτομία. Η στρατηγική επαναπροσδιορίζει την κλασική μέθοδο των στρατηγικών ανάπτυξης και ενθαρρύνει τις εταιρείες να ξεφύγουν από το πλήθος με την καινοτομία αξίας. Το βιβλίο αυτό παρέχει μια εύχρηστη εισαγωγή στη στρατηγική των μπλε ωκεανών και σας εισάγει στις έννοιες των μπλε ωκεανών και των κόκκινων ωκεανών, ενθαρρύνοντάς σας να δείτε τα πράγματα με άλλο μάτι. Περιλαμβάνει επίσης μελέτες περιπτώσεων από την πραγματική ζωή, πληροφορίες σχετικά με τις αδυναμίες του εργαλείου, συμπεριλαμβανομένης της έλλειψης συνοχής, και μια εισαγωγή σε συναφή μοντέλα, όπως οι έννοιες που διατυπώθηκαν από τους Michael E. Raynor και Clayton M. Christensen στο πρώτο τους βιβλίο.
Σχετικά με την έννοια της στρατηγικής του γαλάζιου ωκεανού Η Στρατηγική του Γαλάζιου Ωκεανού είναι μια έννοια που αποσκοπεί στην απομάκρυνση μιας εταιρείας από τον ανταγωνισμό και στην εξασφάλιση καλύτερων επιδόσεων. Εισάγει τις έννοιες των μπλε ωκε
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