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Conceptul de strategie a Oceanului Albastru: Atingeți succesul prin inovație și faceți concurența irelevantă
Paperback
ISBN13: 9782808602266
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 38
Weight: 0.10
Height: 0.08 Width: 5.06 Depth: 7.81
Language: Romanian
Înțelegeți esența conceptului de strategie a Oceanului Albastru în doar 50 de minute cu această carte practică și concisă. Strategia Oceanului Albastru este un concept dezvoltat de W. Chan Kim și Renée Mauborgne care combină strategia, marketingul și inovarea. Strategia redefinește metoda clasică a strategiilor de dezvoltare și încurajează companiile să se desprindă de mulțime prin inovare valorică. Această carte oferă o introducere la îndemână în Strategia Oceanului Albastru și vă prezintă conceptele de oceane albastre și oceane roșii, încurajându-vă să priviți lucrurile într-o lumină nouă. Include, de asemenea, studii de caz din viața reală, informații privind deficiențele instrumentului, inclusiv lipsa sa de coerență, și o introducere în modele conexe, cum ar fi conceptele prezentate de Michael E. Raynor și Clayton M. Christensen în prima lor carte.
Cu privire la conceptul de strategie a Oceanului Albastru: Strategia Oceanului Albastru este un concept care are ca scop distanțarea unei companii de concurență și asigurarea unei performanțe mai bune. Acesta introduce conceptele de oceane albastre, care sunt piețe nedezvoltate și coapte pentru exploatare, și oceane roșii, care sunt piețe deja saturate. Strategia recomandă părăsirea acestor ''oceane roșii'' pentru mările mai profitabile ale ''oceanelor albastre''. În această carte, veți descoperi cum Strategia Oceanului Albastru poate ajuta compania dumneavoastră să identifice piețele neexploatate, să învețe cum să le exploateze mai bine și să utilizeze rezultatele pentru a dezvolta afacerea într-un nou spațiu strategic. O explicație clară a beneficiilor și a potențialelor dezavantaje ale metodei, o discuție a unui studiu de caz practic și o introducere în modelele conexe vă oferă instrumentele de care aveți nevoie pentru a vă adapta abordarea la situația dumneavoastră.
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