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Mavi Okyanus Stratejisi kavramı: İnovasyon yoluyla başarıya ulaşın ve rekabeti önemsiz hale getirin
Paperback
ISBN13: 9782808601979
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 36
Weight: 0.10
Height: 0.07 Width: 5.06 Depth: 7.81
Language: Turkish
Bu pratik ve özlü kitapla Mavi Okyanus Stratejisi Kavramının özünü sadece 50 dakikada anlayın. Mavi Okyanus Stratejisi, W. Chan Kim ve Renée Mauborgne tarafından geliştirilen ve strateji, pazarlama ve inovasyonu birleştiren bir kavramdır. Strateji, klasik kalkınma stratejileri yöntemini yeniden tanımlamakta ve şirketleri değer inovasyonu ile kalabalıktan kurtulmaya teşvik etmektedir. Bu kitap, Mavi Okyanus Stratejisine kullanışlı bir giriş sağlamakta ve sizi 'mavi okyanuslar' ve 'kırmızı okyanuslar' kavramlarıyla tanıştırarak olaylara yeni bir açıdan bakmaya teşvik etmektedir. Ayrıca, gerçek hayattan vaka çalışmaları, tutarlılık eksikliği de dahil olmak üzere aracın eksiklikleri hakkında bilgi ve Michael E. Raynor ve Clayton M. Christensen'in ilk kitaplarında ortaya koydukları kavramlar gibi ilgili modellere bir giriş içermektedir.
Mavi Okyanus Stratejisi kavramı üzerine: Mavi Okyanus Stratejisi, bir şirketi rekabetten uzaklaştırmayı ve daha iyi performans göstermesini sağlamayı amaçlayan bir kavramdır. Sömürü için olgunlaşmış gelişmemiş pazarlar olan mavi okyanuslar ve halihazırda doymuş pazarlar olan kırmızı okyanuslar kavramlarını tanıtmaktadır. Strateji, daha kârlı olan mavi okyanuslar için bu kırmızı okyanusları terk etmeyi önermektedir. Bu kitapta, Mavi Okyanus Stratejisinin şirketinizin kullanılmayan pazarları belirlemesine nasıl yardımcı olabileceğini keşfedecek, bunlardan nasıl daha iyi yararlanabileceğinizi öğrenecek ve elde ettiğiniz sonuçları işinizi yeni bir stratejik alanda geliştirmek için kullanacaksınız. Yöntemin faydaları ve potansiyel dezavantajlarının net bir şekilde açıklanması, pratik bir vaka çalışmasının tartışılması ve ilgili modellere giriş, yaklaşımınızı durumunuza göre uyarlamanız için gereken araçları sağlar.
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