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A Hierarquia das Necessidades de Maslow: Obtenção de informação vital sobre como motivar as pessoas
Paperback
ISBN13: 9782808065771
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 30
Weight: 0.09
Height: 0.06 Width: 5.06 Depth: 7.81
Language: Portuguese
Compreender o essencial da hierarquia de necessidades de Maslow (também conhecida como a pirâmide de necessidades de Maslow) em apenas 50 minutos com este livro prático e conciso. Como o seu nome sugere, a hierarquia de necessidades de Maslow é uma representação das necessidades fisiológicas e espirituais. É um modelo psicológico que foi originalmente criado pelos psicólogos americanos Abraham Maslow e Carl Rogers sob a forma de várias teses, que mais tarde foram adaptadas para criar uma pirâmide. Esta pirâmide permite aos utilizadores definir as necessidades dos seres humanos e é utilizada numa grande variedade de sectores no mundo económico, particularmente em marketing e gestão. Este livro fornecerá uma introdução útil à s necessidades dos seres humanos, desde as mais básicas e essenciais até à s menos tangÃveis, tais como o auto-aperfeiçoamento. Para além de aprender a identificar os cinco nÃveis de necessidades, irá considerar estudos de casos da vida real, descobrir as deficiências do modelo, incluindo o seu etnocentrismo, e aprender sobre modelos relacionados, tais como a teoria ERG.
Sobre a hierarquia de necessidades de Maslow A hierarquia de necessidades de Maslow foi criada pela primeira vez na década de 1940 e tinha como objectivo introduzir uma nova abordagem à psicologia humanista. Maslow identifica cinco nÃveis diferentes de necessidades: necessidades de segurança, reconhecimento, estima, auto-actualização, e necessidades fisiológicas. O modelo permite a identificação simples e eficaz das necessidades, desde que estas sejam consideradas não como fases diferentes, mas como um todo. Neste livro, descobrirá como a hierarquia de necessidades de Maslow o pode ajudar, aprenderá a utilizá-lo para definir necessidades, e utilizará os seus resultados para adaptar as suas estratégias de marketing. Uma explicação clara dos benefÃcios e potenciais inconvenientes do método, uma discussão de um estudo de caso prático, e uma introdução a modelos relacionados
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