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The Art of Small Business Social Media: A Blueprint for Marketing Success
Hardcover
Business GeneralManagementMarketing
Publisher Price: $29.95
ISBN13: 9781538192993
Publisher: Rowman & Littlefield Publishers
Published: Nov 19 2024
Pages: 256
Weight: 1.12
Height: 0.97 Width: 5.70 Depth: 8.78
Language: English
In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.
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