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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mktg

Mktg

Paperback

Marketing

ISBN10: 0357929217
ISBN13: 9780357929216
Publisher: Cengage Learning
Published: Jan 24 2024
Pages: 496
Weight: 1.95
Height: 0.70 Width: 8.30 Depth: 10.50
Language: English
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

Also from

Lamb, Charles

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Marketing