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Understanding the Higher Education Market in Africa
Paperback
Series: Routledge Studies in Marketing
MarketingGeneral EducationGeneral Racism & Ethnic Studies
ISBN13: 9781032173559
Publisher: Routledge
Published: Sep 30 2021
Pages: 332
Weight: 1.03
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent, their marketing strategies and the students' selection process.
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