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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The 20-Mule-Team Brigade

The 20-Mule-Team Brigade

Paperback

AccountingGeneral United States History

ISBN10: 1023583704
ISBN13: 9781023583701
Publisher: Anson Street Press
Published: Mar 29 2025
Pages: 32
Weight: 0.13
Height: 0.07 Width: 6.14 Depth: 9.21
Language: English

The 20-Mule-Team Brigade: Being a story in jingles of the good works and adventures of the famous 'Twenty-Mule-Team' offers a fascinating glimpse into the history of advertising in the American West. Published by the Pacific Coast Borax Co., this unique collection presents the story of the iconic 20-mule team through memorable jingles and verses.

Explore the captivating world of early 20th-century marketing as it promoted borax and the legendary teams that hauled it across the harsh landscapes. This book provides a valuable historical perspective on advertising techniques, the cultural impact of the 20-mule-team, and the pioneering spirit of the American West. A testament to enduring brand recognition, this collection captures a bygone era when jingles and vivid imagery shaped consumer perception. A must-read for anyone interested in the history of business, advertising, and the lore of the American West.

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