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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Advances in Digital Marketing and Ecommerce: First International Conference, 2020

Advances in Digital Marketing and Ecommerce: First International Conference, 2020

Paperback

Series: Springer Proceedings in Business and Economics

Business GeneralMarketingGeneral Computers

ISBN10: 3030475948
ISBN13: 9783030475949
Publisher: Springer Nature
Published: May 7 2020
Pages: 220
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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