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Crystallizing Public Opinion

Crystallizing Public Opinion

Paperback

AccountingMarketingGeneral Political Science

Publisher Price: $12.95

ISBN10: 0486836584
ISBN13: 9780486836584
Publisher: Dover Publications
Published: Oct 16 2019
Pages: 144
Weight: 0.30
Height: 0.30 Width: 5.00 Depth: 7.90
Language: English
Famed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies.

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