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Decoding Coca-Cola: A Biography of a Global Brand
Paperback
Series: Routledge Studies in Marketing
ISBN13: 9780367642204
Publisher: Routledge
Published: Aug 1 2022
Pages: 240
Weight: 0.79
Height: 0.53 Width: 6.14 Depth: 9.21
Language: English
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
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