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Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

Paperback

MarketingPersonal FinanceMental Health

ISBN10: 1793645752
ISBN13: 9781793645753
Publisher: Lexington Books
Published: Aug 29 2023
Pages: 166
Weight: 0.51
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

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Mental Health