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Marketing Performance Management: Empirisches Fundament Und Konzeption Für Ein Integriertes Marketingkennzahlensystem
Paperback
Series: Neue Betriebswirtschaftliche Forschung (Nbf), Book 325
ISBN13: 9783824491346
Publisher: Springer Nature
Published: Apr 29 2004
Pages: 532
Weight: 1.60
Height: 1.25 Width: 5.83 Depth: 8.27
Language: German
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