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Strategische Kommunikation in der Verwaltung
Paperback
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ISBN10: 6208537843
ISBN13: 9786208537845
Publisher: Verlag Unser Wissen
Published: Jan 10 2025
Pages: 140
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208537845
Publisher: Verlag Unser Wissen
Published: Jan 10 2025
Pages: 140
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: German
trategische Kommunikation in der Governance unterstreicht die zentrale Rolle der Kommunikation bei der Förderung von Transparenz, Vertrauen und Beteiligung in der Governance. Es wird untersucht, wie strategische Kommunikation die Kluft zwischen Regierungen und Bürgern überbrückt und die öffentliche Politik und Wahrnehmung beeinflusst. Das Buch ist in drei Teile gegliedert: Der erste Teil befasst sich mit den theoretischen Grundlagen der strategischen Kommunikation und hebt ihre Bedeutung für Agenda-Setting, Krisenmanagement und öffentliches Engagement hervor. Der zweite Teil untersucht Kommunikationsinstrumente und -plattformen, von traditionellen Medien bis hin zu digitalen Technologien, und zeigt anhand von Fallstudien erfolgreiche Anwendungen in der Politikförderung und Bürgerinteraktion auf. Der letzte Teil befasst sich mit Herausforderungen wie Fehlinformationen und Ressourcenknappheit und bietet Lösungen wie die Integration von neuen Technologien wie KI und Social Media Analytics.Dieses Buch legt den Schwerpunkt auf ethische, integrative und gerechte Kommunikationspraktiken und bietet wertvolle Einblicke für politische Entscheidungsträger, Praktiker der Öffentlichkeitsarbeit und Wissenschaftler. Mit praktischen Beispielen und zukunftsweisenden Strategien befähigt es die Leser, die Kommunikation für eine effektive und reaktionsfähige Regierungsführung zu nutzen.
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