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Comunicação estratégica na governação
Paperback
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ISBN10: 6208537851
ISBN13: 9786208537852
Publisher: Edicoes Nosso Conhecimento
Published: Jan 10 2025
Pages: 124
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208537852
Publisher: Edicoes Nosso Conhecimento
Published: Jan 10 2025
Pages: 124
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Portuguese
Comunicação Estratégica na Governação destaca o papel fundamental da comunicação na promoção da transparência, da confiança e da participação na governação. Explora a forma como a comunicação estratégica faz a ponte entre os governos e os cidadãos, moldando as polÃticas e as percepções públicas. O livro está estruturado em três partes: A primeira parte analisa os fundamentos teóricos da comunicação estratégica, realçando a sua importância na definição da agenda, na gestão de crises e no envolvimento do público. A segunda parte examina as ferramentas e plataformas de comunicação, desde os meios de comunicação tradicionais à s tecnologias digitais, utilizando estudos de casos para mostrar aplicações bem sucedidas na promoção de polÃticas e na interação com os cidadãos. A secção final aborda desafios como a desinformação e as limitações de recursos, oferecendo soluções como a integração de tecnologias emergentes como a IA e a análise dos meios de comunicação social.Este livro enfatiza as práticas de comunicação éticas, inclusivas e equitativas, oferecendo informações valiosas para decisores polÃticos, profissionais de relações públicas e académicos. Com exemplos práticos e estratégias viradas para o futuro, prepara os leitores para aproveitarem a comunicação para uma governação eficaz e reactiva.
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