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Dominar a comunicação: Ferramentas eficazes para mensagens corporativas
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ISBN10: 6208145104
ISBN13: 9786208145101
Publisher: Edicoes Nosso Conhecimento
Published: Sep 30 2024
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208145101
Publisher: Edicoes Nosso Conhecimento
Published: Sep 30 2024
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Portuguese
Mastering Communication: Effective Tools for Corporate Messaging é um guia completo para profissionais que procuram melhorar as suas mensagens empresariais. O livro fornece estratégias e ferramentas acionáveis para criar mensagens claras, convincentes e consistentes que ressoam com as partes interessadas. Abrange aspectos essenciais da comunicação, incluindo o desenvolvimento de mensagens, a análise de audiências e a seleção de canais. Os leitores aprenderão a tirar partido das ferramentas e plataformas digitais para reforçar a presença da marca, gerir crises e construir relações sólidas com as partes interessadas. Com conhecimentos práticos, exemplos do mundo real e estudos de casos, este livro equipa os profissionais de comunicação com as competências necessárias para navegar no complexo panorama mediático atual e alcançar o sucesso das mensagens. Ideal para comunicadores empresariais, especialistas em relações públicas e lÃderes empresariais, este livro oferece um roteiro para dominar a arte da transmissão eficaz de mensagens empresariais.
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