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Comunicazione strategica nella governance
Paperback
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ISBN10: 620334155X
ISBN13: 9786203341553
Publisher: Edizioni Sapienza
Published: Jan 10 2025
Pages: 124
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786203341553
Publisher: Edizioni Sapienza
Published: Jan 10 2025
Pages: 124
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Italian
La comunicazione strategica nella governance evidenzia il ruolo centrale della comunicazione nel promuovere la trasparenza, la fiducia e la partecipazione alla governance. Esplora come la comunicazione strategica colmi il divario tra governi e cittadini, plasmando le politiche e le percezioni pubbliche. Il libro è strutturato in tre parti: La prima parte approfondisce le basi teoriche della comunicazione strategica, sottolineandone l'importanza nella definizione dell'agenda, nella gestione delle crisi e nell'impegno pubblico. La seconda parte esamina gli strumenti e le piattaforme di comunicazione, dai media tradizionali alle tecnologie digitali, utilizzando casi di studio per mostrare applicazioni di successo nella promozione delle politiche e nell'interazione con i cittadini. La sezione finale affronta sfide come la disinformazione e la limitatezza delle risorse, offrendo soluzioni come l'integrazione di tecnologie emergenti come l'intelligenza artificiale e l'analisi dei social media.Questo libro pone l'accento sulle pratiche di comunicazione etica, inclusiva ed equa, offrendo spunti preziosi per i responsabili politici, gli operatori delle relazioni pubbliche e gli accademici. Con esempi pratici e strategie lungimiranti, il libro aiuta i lettori a sfruttare la comunicazione per una governance efficace e reattiva.
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