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Casi moderni di sviluppo e comunicazione strategica
Paperback
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ISBN10: 6208066662
ISBN13: 9786208066666
Publisher: Edizioni Sapienza
Published: Sep 9 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208066666
Publisher: Edizioni Sapienza
Published: Sep 9 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
Modern Cases in Development and Strategic Communication è un libro completo che esplora le questioni, le sfide e le strategie contemporanee nei campi dello sviluppo e della comunicazione strategica. Il libro offre una raccolta di casi di studio reali, che illustrano come la comunicazione sia utilizzata come strumento di sviluppo in vari settori come la salute, l'istruzione, la governance e il cambiamento sociale. Approfondisce anche le pratiche di comunicazione strategica nel mondo aziendale, evidenziando come le organizzazioni gestiscono le loro relazioni pubbliche, l'immagine del marchio e il coinvolgimento degli stakeholder. Analizzando questi casi, il libro fornisce spunti di riflessione sull'evoluzione del ruolo dei professionisti della comunicazione nel guidare il cambiamento sociale e organizzativo nel complesso ambiente globale di oggi. Questa risorsa è essenziale per studenti, ricercatori e professionisti che desiderano comprendere le applicazioni pratiche delle teorie della comunicazione in contesti strategici e di sviluppo.
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