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Casos modernos em desenvolvimento e comunicação estratégica
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ISBN10: 6208066670
ISBN13: 9786208066673
Publisher: Edicoes Nosso Conhecimento
Published: Sep 9 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208066673
Publisher: Edicoes Nosso Conhecimento
Published: Sep 9 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Portuguese
Modern Cases in Development and Strategic Communication é um livro abrangente que explora questões contemporâneas, desafios e estratégias nos domÃnios do desenvolvimento e da comunicação estratégica. O livro oferece uma coleção de estudos de casos reais, ilustrando a forma como a comunicação é utilizada como uma ferramenta para o desenvolvimento em vários sectores, como a saúde, a educação, a governação e a mudança social. Também investiga as práticas de comunicação estratégica no mundo empresarial, destacando a forma como as organizações gerem as suas relações públicas, a imagem da marca e o envolvimento das partes interessadas. Ao analisar estes casos, o livro fornece uma visão sobre a evolução dos papéis dos profissionais de comunicação na condução de mudanças sociais e organizacionais no complexo ambiente global de hoje. Este recurso é essencial para estudantes, investigadores e profissionais que procuram compreender as aplicações práticas das teorias da comunicação em contextos estratégicos e de desenvolvimento.
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