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Gestione Della Comunicazione Di Crisi
Paperback
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ISBN10: 6208032768
ISBN13: 9786208032760
Publisher: Edizioni Sapienza
Published: Aug 30 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208032760
Publisher: Edizioni Sapienza
Published: Aug 30 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
Il libro Gestione della comunicazione di crisi riguarda la pianificazione strategica e l'esecuzione della comunicazione durante una crisi per proteggere e sostenere la reputazione e le operazioni di un'organizzazione. Richiede una messaggistica rapida, trasparente e coerente per informare le parti interessate, mitigare il panico e fornire chiari passi d'azione. Una comunicazione di crisi efficace si basa su piani prestabiliti, su un processo decisionale rapido e sulla capacità di adattare i messaggi all'evolversi della situazione. Ciò include l'utilizzo di più canali, come comunicati stampa, social media e comunicazioni dirette, per raggiungere diversi tipi di pubblico. L'obiettivo è mantenere la fiducia e la credibilità , dimostrando responsabilità ed empatia e affrontando le cause e gli impatti della crisi. Una strategia di comunicazione di crisi di successo può influenzare in modo significativo la percezione dell'opinione pubblica, attenuare gli effetti negativi e facilitare una ripresa più rapida per l'organizzazione coinvolta.
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