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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Leveraging Celebrity Power for Branding

Leveraging Celebrity Power for Branding

Paperback

Accounting

ISBN10: 1500120820
ISBN13: 9781500120825
Publisher: Createspace
Published: Jun 7 2014
Pages: 60
Weight: 0.31
Height: 0.12 Width: 7.99 Depth: 10.00
Language: English
The book talks of how marketers in India have leveraged the charisma and selling power of celebrities to promote brands across product categories. In India, celebrities are often revered as demi- Gods by the populace and when they endorse a brand, there is a huge community that is built around that brand. The book also contains two dissertation works on the above said area that have been done by students of the author under his guidance.

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