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Marketing Identities Through Language: English and Global Imagery in French Advertising

Marketing Identities Through Language: English and Global Imagery in French Advertising

Hardcover

AccountingMarketing

ISBN10: 1403949840
ISBN13: 9781403949844
Publisher: Springer Nature
Published: Nov 30 2005
Pages: 286
Weight: 1.06
Height: 0.88 Width: 7.22 Depth: 8.80
Language: English
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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