Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies

The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies

Ross, Stewart Halsey

Hardcover

AccountingGeneral Education

ISBN10: 0899301630
ISBN13: 9780899301631
Publisher: Praeger
Published: Jul 21 1986
Pages: 178
Weight: 0.94
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

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