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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Provocateur: Images of Women Adn Minorities in Advertising

Provocateur: Images of Women Adn Minorities in Advertising

Hardcover

AccountingGeneral Sociology

Currently unavailable to order

ISBN10: 0742524973
ISBN13: 9780742524972
Publisher: Rowman & Littlefield
Pages: 181
Weight: 1.15
Height: 0.65 Width: 7.24 Depth: 10.26
Language: English
This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

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