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Licita Para Ganar: GuÃa práctica para preparar licitaciones exitosas
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ISBN10: 9801861266
ISBN13: 9789801861263
Publisher: Sultana del Lago Editores
Published: Aug 22 2025
Pages: 190
Weight: 0.58
Height: 0.40 Width: 6.00 Depth: 9.00
Language: Spanish
ISBN13: 9789801861263
Publisher: Sultana del Lago Editores
Published: Aug 22 2025
Pages: 190
Weight: 0.58
Height: 0.40 Width: 6.00 Depth: 9.00
Language: Spanish
Las licitaciones son mucho más que un trámite administrativo: son la puerta de entrada a grandes oportunidades y el terreno donde se definen los proyectos que transforman industrias y comunidades.
En este libro, Mary Machado y Ennis Castellano comparten más de 25 años de experiencia en el mundo de las contrataciones públicas y privadas, especialmente en el sector energético y petrolero. Con un lenguaje claro y ejemplos reales, las autoras ofrecen una guÃa integral que acompaña al lector desde los conceptos básicos hasta las estrategias más avanzadas para diseñar propuestas sólidas, competitivas y alineadas con las exigencias técnicas, comerciales y legales de cada proceso.
En este libro, Mary Machado y Ennis Castellano comparten más de 25 años de experiencia en el mundo de las contrataciones públicas y privadas, especialmente en el sector energético y petrolero. Con un lenguaje claro y ejemplos reales, las autoras ofrecen una guÃa integral que acompaña al lector desde los conceptos básicos hasta las estrategias más avanzadas para diseñar propuestas sólidas, competitivas y alineadas con las exigencias técnicas, comerciales y legales de cada proceso.
A lo largo de sus capÃtulos, Licitar para ganar enseña a:
Conviértete en el protagonista de las próximas adjudicaciones. Tu camino hacia el éxito en el mundo de las licitaciones comienza aquÃ.
- Comprender el lenguaje de las licitaciones y dominar los pliegos de condiciones.
- Identificar el rol del especialista en licitaciones y trabajar con equipos multidisciplinarios.
- Preparar propuestas ganadoras que combinen técnica, precio y valor agregado.
- Evitar errores comunes y aprender de casos reales del sector.
- Incorporar herramientas digitales e inteligencia artificial en la gestión de contratos.
Conviértete en el protagonista de las próximas adjudicaciones. Tu camino hacia el éxito en el mundo de las licitaciones comienza aquÃ.
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