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Secretos* Perpetuos de los Anuncios en las Redes Sociales: *Psicológicos y de Diseño
Paperback
AccountingInvesting & FinanceGeneral Computers
Publisher: Independently Published
Published: Aug 24 2023
Pages: 154
Weight: 0.45
Height: 0.36 Width: 5.50 Depth: 8.50
Language: Spanish
Secretos Perpetuos de los Anuncios en las Redes Sociales: Psicológicos y de Diseño es un libro completo y revelador que explora los entresijos de la creación de anuncios efectivos en las plataformas de redes sociales. Este libro no solo se enfoca en las estrategias superficiales de publicidad, sino que desentraña las técnicas psicológicas y de diseño que subyacen en la creación de anuncios convincentes y exitosos.
A través de un enfoque multidisciplinario que combina la psicologÃa y el diseño, este libro ofrece una comprensión profunda de cómo funcionan los anuncios en el ámbito de las redes sociales. Desde la elección de colores y tipografÃas hasta la construcción de mensajes persuasivos, el libro analiza cómo cada elemento del diseño puede influir en las percepciones y acciones de los usuarios.
El libro aborda temas clave como la psicologÃa del consumidor, los principios de diseño visual, la segmentación de audiencia, la elección de palabras y tonos, y la optimización de anuncios para diferentes plataformas de redes sociales. Además, explora cómo las emociones, los patrones de atención y la psicologÃa cognitiva impactan en la efectividad de los anuncios.
A lo largo del libro, los lectores descubrirán casos de estudio, ejemplos prácticos y consejos prácticos respaldados por investigaciones, que les permitirán comprender cómo aplicar estratégicamente los secretos psicológicos y de diseño en sus propias campañas publicitarias en las redes sociales.
Secretos Perpetuos de los Anuncios en las Redes Sociales: Psicológicos y de Diseño no solo es una guÃa esencial para los profesionales del marketing y la publicidad, sino que también puede ser una lectura valiosa para cualquiera interesado en comprender cómo los anuncios en las redes sociales influyen en nuestras decisiones y comportamientos en lÃnea. Este libro arroja luz sobre las estrategias detrás de los anuncios que nos rodean en las plataformas de redes sociales y cómo podemos aplicar ese conocimiento para crear campañas publicitarias más efectivas y persuasivas.
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