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Los vendedores de espejismos: Cómo convertirse en un gurú de la publicidad
Paperback
Series: Colección de Humor Inmaculado
AccountingInvesting & FinanceMarketing
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ISBN13: 9798312005059
Publisher: Independently Published
Published: Feb 24 2025
Pages: 38
Weight: 0.10
Height: 0.09 Width: 5.00 Depth: 8.00
Language: Spanish
Publisher: Independently Published
Published: Feb 24 2025
Pages: 38
Weight: 0.10
Height: 0.09 Width: 5.00 Depth: 8.00
Language: Spanish
Q: De qué trata este libro?
A: Los vendedores de espejismos es una guÃa aguda, humorÃstica y exagerada hasta el extremo sobre cómo convertirse en un gurú de la publicidad. Revela el mundo extraño, brillante y ridÃculo de la publicidad, donde la creatividad, la manipulación y la imaginación se combinan para vender cualquier cosa a cualquiera, incluso nieve a los esquimales o arena a los habitantes del desierto. Q: Por qué deberÃa considerar convertirme en un gurú de la publicidad?
A: Los vendedores de espejismos es una guÃa aguda, humorÃstica y exagerada hasta el extremo sobre cómo convertirse en un gurú de la publicidad. Revela el mundo extraño, brillante y ridÃculo de la publicidad, donde la creatividad, la manipulación y la imaginación se combinan para vender cualquier cosa a cualquiera, incluso nieve a los esquimales o arena a los habitantes del desierto. Q: Por qué deberÃa considerar convertirme en un gurú de la publicidad?
A: Porque es la única profesión donde mentir se llama storytelling, manipular se llama branding y molestar a millones de personas cada pocos minutos se considera un KPI. Si quieres unirte a la noble profesión de convencer a la gente de que compre cosas que no necesita usando dinero que no tiene, entonces la publicidad es la mejor carrera para ti. Q: Este libro realmente trata sobre publicidad o es sátira?
A: Ambas cosas. Está lleno de verdades reales envueltas en humor mordaz. Los lectores serios notarán una precisión incómoda. Los lectores con sentido del humor se morirán de risa. Los lectores confundidos se preguntarán por qué el control remoto de su televisor de repente parece un arma de defensa. Q: Qué aprenderé con este libro?
A: Descubrirás los llamados secretos para infiltrarte en la mente subconsciente de los clientes, crear ilusiones irresistibles y contar mentiras magnÃficas con total seguridad. También aprenderás los principales sà y no de la publicidad moderna, presentados de forma que hasta tu abuela podrÃa entenderlos. Q: Quién es el público objetivo?
A: Diseñadores de anuncios, redactores que se rompen la cabeza intentando crear un anuncio revolucionario para otro simple dentÃfrico, y personas comunes que disfrutan riéndose de la absurda creatividad corporativa. Seas estudiante, empleado aburrido o alguien que siempre sospechó que los anuncios se crean durante momentos de locura colectiva, este libro es para ti. Q: Por qué deberÃa leer este libro?
A: Porque expone la verdad divertida, exagerada y perturbadoramente precisa detrás de la industria publicitaria que controla lo que compras, piensas y deseas.
A: Ambas cosas. Está lleno de verdades reales envueltas en humor mordaz. Los lectores serios notarán una precisión incómoda. Los lectores con sentido del humor se morirán de risa. Los lectores confundidos se preguntarán por qué el control remoto de su televisor de repente parece un arma de defensa. Q: Qué aprenderé con este libro?
A: Descubrirás los llamados secretos para infiltrarte en la mente subconsciente de los clientes, crear ilusiones irresistibles y contar mentiras magnÃficas con total seguridad. También aprenderás los principales sà y no de la publicidad moderna, presentados de forma que hasta tu abuela podrÃa entenderlos. Q: Quién es el público objetivo?
A: Diseñadores de anuncios, redactores que se rompen la cabeza intentando crear un anuncio revolucionario para otro simple dentÃfrico, y personas comunes que disfrutan riéndose de la absurda creatividad corporativa. Seas estudiante, empleado aburrido o alguien que siempre sospechó que los anuncios se crean durante momentos de locura colectiva, este libro es para ti. Q: Por qué deberÃa leer este libro?
A: Porque expone la verdad divertida, exagerada y perturbadoramente precisa detrás de la industria publicitaria que controla lo que compras, piensas y deseas.
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