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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Bringing the Soul Back to Marketing: Proceedings of the 2023 Ams World Marketing Congress, Canterbury, Uk, July 11-14, 2023

Bringing the Soul Back to Marketing: Proceedings of the 2023 Ams World Marketing Congress, Canterbury, Uk, July 11-14, 2023

Jeseo, Vincent
Allen, Juliann

Paperback

Series: Developments in Marketing Science: Proceedings of the Academ

ManagementMarketing

Currently unavailable to order

ISBN10: 3031532880
ISBN13: 9783031532887
Publisher: Springer
Published: May 18 2025
Pages: 133
Language: English
The soul centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its soul. This volume focuses on preserving the soul of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

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