Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains

Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains

Yawson, David Eshun
Yamoah, Fred A.

Paperback

Series: Palgrave Studies of Marketing in Emerging Economies

Business GeneralManagementMarketing

ISBN10: 3031116631
ISBN13: 9783031116636
Publisher: Palgrave MacMillan
Published: Oct 13 2023
Pages: 235
Weight: 0.68
Height: 0.54 Width: 5.83 Depth: 8.27
Language: English

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.

1 different editions

Also available

Also from

Yawson, David Eshun

View All

Also in

Marketing

View All