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Advances in Digital Marketing and Ecommerce: Second International Conference, 2021

Advances in Digital Marketing and Ecommerce: Second International Conference, 2021

Paperback

Series: Springer Proceedings in Business and Economics

Business GeneralGeneral Computers

ISBN10: 3030765229
ISBN13: 9783030765224
Publisher: Springer Nature
Published: May 28 2022
Pages: 336
Weight: 1.07
Height: 0.72 Width: 6.14 Depth: 9.21
Language: English
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Also from

Martínez-López, Francisco J.

Also in

Business General