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Social Media Monetization: Platforms, Strategic Models and Critical Success Factors
Paperback
Series: Future of Business and Finance
Investing & FinanceMarketingGeneral Sociology
ISBN13: 9783031145773
Publisher: Springer Nature
Published: Sep 25 2023
Pages: 243
Weight: 0.80
Height: 0.54 Width: 6.14 Depth: 9.21
Language: English
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization.
1 different editions
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Social Media Monetization: Platforms, Strategic Models and Critical Success Factors
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