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Advances in Digital Marketing and Ecommerce: Third International Conference, 2022

Advances in Digital Marketing and Ecommerce: Third International Conference, 2022

Hardcover

Series: Springer Proceedings in Business and Economics

Business GeneralManagementMarketing

ISBN10: 3031057279
ISBN13: 9783031057274
Publisher: Springer Nature
Published: Jun 8 2022
Pages: 308
Weight: 1.38
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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Martínez-López, Francisco J.

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