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Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021
Hardcover
Series: Springer Proceedings in Business and Economics
Business GeneralInvesting & FinanceMarketing
ISBN13: 9783030769345
Publisher: Springer Nature
Published: May 17 2021
Pages: 132
Weight: 0.85
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
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