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Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022

Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022

Hardcover

Series: Springer Proceedings in Business and Economics

ManagementMarketingGeneral Psychology

ISBN10: 3031065808
ISBN13: 9783031065804
Publisher: Springer Nature
Published: May 28 2022
Pages: 202
Weight: 1.06
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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Martínez-López, Francisco J.

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Marketing