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Crm Im Direktmarketing: Kunden Gewinnen Durch Interaktive Prozesse
Paperback
ISBN13: 9783322869562
Publisher: Gabler Verlag
Published: Oct 21 2012
Pages: 164
Weight: 0.45
Height: 0.37 Width: 5.50 Depth: 8.50
Language: German
Dieser praxisorientierte Ratgeber behandelt das Konzept von CRM aus Marketingsicht und zeigt die Umsetzung im Direktmarketing anhand zahlreicher Fallbeispiele.
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