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Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse
Paperback
ISBN13: 9783658033446
Publisher: Springer Gabler
Published: Jul 26 2022
Pages: 544
Weight: 1.95
Height: 1.14 Width: 6.69 Depth: 9.61
Language: German
Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management sowie eine flexible Ausgestaltung multipler Absatzkanäle. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen Überblick über die Grundlagen sowie das Management von Multi-Channel-Marketing. Die 3. Auflage versteht Multi-Channel-Marketing als ein integratives Marketingsystem.
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