Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation

Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation

Adeola, Ogechi
Adisa, Isaiah
Hinson, Robert E.

Hardcover

Series: Palgrave Studies of Marketing in Emerging Economies

Business GeneralManagementMarketing

ISBN10: 3030730069
ISBN13: 9783030730062
Publisher: Palgrave Macmillan
Published: Sep 28 2021
Pages: 182
Weight: 0.87
Height: 0.50 Width: 5.83 Depth: 8.27
Language: English

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing.

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