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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Unthinking: The Surprising Forces Behind What We Buy

Unthinking: The Surprising Forces Behind What We Buy

Hardcover

Marketing

Currently unavailable to order

ISBN10: 0446564141
ISBN13: 9780446564144
Publisher: Business Plus
Pages: 325
Weight: 0.80
Height: 1.07 Width: 6.79 Depth: 7.85
Language: English
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did Click It or Ticket get people to buy the idea of fastening their seat belts?

To paraphrase Don Draper's character on the hit show Mad Men, What do people want? What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

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