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An Instructor's Manual to H2h Marketing Case Studies: Teach Human-To-Human Marketing Effectively
Hardcover
Series: Springer Business Cases
Business GeneralMarketingGeneral Sociology
ISBN13: 9783031490040
Publisher: Springer
Published: Feb 8 2024
Pages: 181
Weight: 1.02
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
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