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Il comportamento d'acquisto dei clienti: uno studio sui capi di abbigliamento confezionati in India
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ISBN10: 6208656877
ISBN13: 9786208656874
Publisher: Edizioni Sapienza
Published: Feb 17 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208656874
Publisher: Edizioni Sapienza
Published: Feb 17 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Italian
Lo scopo di questo studio è quello di esplorare i fattori che influenzano il comportamento d'acquisto di capi di abbigliamento confezionati da parte dei clienti indiani. Lo studio è principalmente limitato a un'analisi regionale che prende in considerazione alcuni negozi selezionati di abbigliamento confezionato nell'area di Shyampur-Bagnan, nella suddivisione di Uluberia del distretto di Howrah, nel Bengala Occidentale, in India. Nell'esplorare il comportamento d'acquisto dei consumatori in relazione all'industria dell'abbigliamento confezionato in prospettiva indiana, è stato osservato che ci sono diversi fattori che influenzano il comportamento d'acquisto dei consumatori verso i capi di abbigliamento confezionati, come il prezzo, il comfort, la qualità , la disponibilità , lo stile, la durata, ecc. Tra queste variabili, la durata, la disponibilità e il prezzo, il comfort e lo stile hanno rispettivamente il carico di fattori più elevato. Ciò significa che questi cinque fattori sono i più importanti quando si acquistano capi di abbigliamento confezionati. La qualità ha il fattore di carico più basso, il che significa che quando si acquistano capi di abbigliamento confezionati, è meno importante nelle zone rurali come la nostra regione campione. Lo studio ci permetterà di comprendere il comportamento d'acquisto dei clienti di capi di abbigliamento confezionati, soprattutto nelle zone rurali del Bengala Occidentale, in India.
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