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Marketing Driven Revenue Growth: A Guide to Organic Growth

Marketing Driven Revenue Growth: A Guide to Organic Growth

Hardcover

Series: World Scientific Book Marketing

Business GeneralMarketing

ISBN10: 9811296499
ISBN13: 9789811296499
Publisher: World Scientific Publishing Company
Published: Sep 30 2024
Pages: 208
Weight: 0.99
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English

This book provides a readable and concise guide for anyone desiring to grow an existing business organically. It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the information in tables that can be used as templates for the various stages of the growth process. It includes a syllabus for teaching the material in a one-week Block Week (9-5) format.

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Lehmann Donald R

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Marketing