Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Staging and dramaturgy in the showroom

Staging and dramaturgy in the showroom

Toplak, Tamara

Paperback

Marketing

ISBN10: 6209437397
ISBN13: 9786209437397
Publisher: Our Knowledge Publishing
Published: Dec 25 2025
Pages: 132
Weight: 0.41
Height: 0.31 Width: 6.00 Depth: 9.00
Language: English
This work combines theoretical approaches to experiential communication and guidelines for strategic dramaturgy and staging with design parameters for experiential brand worlds and examines these in relation to the Austrian fashion retail sector. Design is understood as a communication tool and is examined from different perspectives in the course of this work. How are individual design elements of staging and dramaturgy in the showroom perceived by consumers? Does the targeted use of design elements of staging and dramaturgy in the showroom encourage purchases? In this book, the various topics are placed in context and examined from the consumer's perspective. This makes the book particularly relevant for executives, managers and academics in the field of retail and retail psychology.

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