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Cool News About Retail: From Warhol to Wal-Mart
Paperback
Publisher Price: $11.95
ISBN13: 9780595306411
Publisher: Authorhouse
Published: Jan 13 2004
Pages: 104
Weight: 0.36
Height: 0.25 Width: 6.00 Depth: 9.00
Language: English
Swim upstream. Go the other way. Ignore the conventional wisdom. --Sam Walton
What's So Cool About Retail?
Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today.
The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results.
In Cool News About Retail: From Warhol to Wal-Mart, Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present.
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