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612-822-4611
The Marketing Plan Handbook, 7th Edition

The Marketing Plan Handbook, 7th Edition

Paperback

ManagementMarketing

ISBN10: 1936572923
ISBN13: 9781936572922
Publisher: Cerebellum Press
Published: Jul 1 2025
Pages: 144
Weight: 0.57
Height: 0.31 Width: 7.50 Depth: 9.25
Language: English
The Marketing Plan Handbook offers a streamlined approach to creating impactful marketing plans. Using a step-by-step method to develop a strategically sound plan, the book presents key information in a concise and logical way. It explains the fundamental principles of building a marketing plan and introduces a comprehensive framework that includes all essential components.

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Chernev, Alexander

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Marketing