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Marketing & Sales Innovation 2026: Einsatzmöglichkeiten Von KI in Marketing Und Vertrieb
Paperback
Series: Fom-Edition
Business GeneralManagementMarketing
ISBN13: 9783658495367
Publisher: Springer Gabler
Published: Jan 3 2026
Pages: 264
Weight: 1.17
Height: 0.49 Width: 6.67 Depth: 9.48
Language: German
Künstliche Intelligenz (KI) ist längst zu einem festen Bestandteil in Marketing und Vertrieb geworden. KI-basierte Lösungen wie personalisierte Empfehlungssysteme, automatisierte Kundeninteraktionen und prädiktive Analysen definieren die Landschaft von Marketing und Vertrieb neu. Dieses Buch geht zentralen Fragen auf den Grund: Wie beeinflusst KI das Konsumentenverhalten? Welche Auswirkungen hat sie auf die Effektivität von Marketingstrategien und Vertriebsprozessen? Und vor allem, wie können Unternehmen KI nutzen, um eine harmonische Symbiose von Mensch und Technologie zu schaffen und den Kunden ein einzigartiges Einkaufserlebnis über sämtliche Interaktionspunkte zu bieten? Das Thema wird sowohl aus der Kunden- als auch aus der Vertriebs- bzw. Marketingperspektive beleuchtet.
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