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Vertriebsprognosen: Methoden Für Die PRAXIS
Paperback
AccountingBusiness GeneralManagement
ISBN13: 9783658428754
Publisher: Springer Gabler
Published: Dec 2 2023
Pages: 293
Weight: 1.10
Height: 0.65 Width: 6.69 Depth: 9.61
Language: German
Vertriebsprognosen oder Forecasts sind das Handwerkszeug jeder Verkaufsorganisation. Doch lediglich der so genannte rollierende Forecast ist verbreitet. Andere Forecast-Methoden sind in Unternehmen nur rudimentär entwickelt, sodass Potenziale ungenutzt bleiben. In diesem Buch erfahren Vertriebsmanager und -controller, wie sie verlässliche Forecasts erstellen, um darauf die Vertriebs- und Unternehmensplanung aufzubauen.
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