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Copywriting Persuasivo: Scrivere Testi Per Manipolazione Mentale, Marketing E Vendita Su Facebook E Instagram. Mind Hacking: 25 Tecniche Di Pe
Paperback
ISBN13: 9781795551151
Publisher: Independently Published
Published: Feb 1 2019
Pages: 206
Weight: 0.62
Height: 0.44 Width: 5.98 Depth: 9.02
Language: Italian
Questo libro è una raccolta di due testi che trattano l'argomento della manipolazione mentale tramite la comunicazione scritta - e non solo.
Una raccolta indispensabile per imprenditori e marketers. MIND HACKING
Ciò che andremo a vedere in questo libro è un argomento molto particolare e trasversale, che è possibile applicare alla vendita, al copywriting, al marketing di qualsiasi genere.
La persuasione è fondamentale per l'efficacia di ciò che facciamo, e in questo libro vedremo 25 tecniche avanzate di persuasione che ti daranno accesso a scorciatoie per la mente del cliente.
Ecco un assaggio.
- Creare affinità con il cliente
- Usare la trasparenza e l'intrigo a tuo vantaggio
- Concedere lusinghe e licenze
- Creare un rituale
- Dimonstrazioni e demo
- Quali numeri usare a tuo favore
- Appello all'autoritÃ
- Trucco psicologico: crea due gruppi
- Scopri e gestisci la resistenza all'acquisto
- Procedi per passi
- Quando essere aggressivi con la vendita
- Offrire una falsa alternativa
- Fare leva sull'aviditÃ
- Sfruttare le novitÃ
- Soddisfare l'ego del cliente
- Creare un senso di urgenza
- Destabilizzare le credenze del cliente
- Gestire i presupposti, soprattutto se falsi
- Creare familiaritÃ
- Instillare l'idea nella mente
- Fare leva su speranze e paure
- Gioca con l'investimento di tempo
COPYWRITING
Scopri i segreti del copywriting persuasivo e scrivi email e pagine di vendita efficaci.
Se hai un'impresa o un sito di e-commerce e desideri dare uno slancio alle vendite, un lavoro di scrittura che descriva al meglio gli articoli che metti in commercio risulta fondamentale, specie sul web.
Il mercato è cambiato e una buona recensione, magari dal taglio fortemente persuasivo ed emozionale può fare breccia tra i lettori, portandoli all'acquisto.
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