Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Language of Brands: A Linguistic Framework for Creating Brand Distinction

The Language of Brands: A Linguistic Framework for Creating Brand Distinction

Bailey, Robert

Paperback

Business GeneralMarketing

ISBN10: 1661927181
ISBN13: 9781661927189
Publisher: Independently Published
Published: Jan 17 2020
Pages: 224
Weight: 0.52
Height: 0.51 Width: 5.25 Depth: 8.00
Language: English
There's a new rule in marketing: brands must speak to consumers using their language.The Language of Brands takes you and your brand on a journey, one that will ultimately help you to inspire consumers to take action and advocate for your products without a second thought.

This book is about how the largest and most successful businesses use language to connect with consumers. It's about how the words marketers use do more than just share simple messages. And why content has become such a central part of the marketing machine.

The Language of Brands looks at businesses that have successfully mastered their language to great effect. The brand that conquered Christmas and became a part of December canon, the brand whose very name instantly brings with it a sense of motivation and potential, and the brand whose language did more for the diamond industry than a sparkling stone ever could.

The Language of Brands reveals why when we look at billboards and webpages - and whatever other channels businesses market to us through - we read what we read, see what we see, and feel what we feel.

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