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Esto Es Marketing / This Is Marketing: You Can't Be Seen Until You Learn to See
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ISBN13: 9786075695778
Publisher: Planeta Publishing
Published: Feb 27 2024
Pages: 264
Weight: 0.40
Height: 0.70 Width: 4.90 Depth: 7.40
Language: Spanish
Un enfoque innovador sobre el marketing, las ventas y la publicidad.
El marketing lleva tanto tiempo entre nosotros que lo damos por hecho. Como el pez que no entiende el agua en el que vive, no vemos lo que realmente está pasando y no nos damos cuenta de cómo nos está cambiando. Ha llegado la hora de hacer algo más. De mejorar las cosas. De provocar el cambio que te gustarÃa ver en el mundo.
Gracias a estas páginas aprenderás a construir lazos de confianza con tu mercado objetivo, a posicionarte -decidir no sólo para quién es tu producto, sino para quién no es-, a alcanzar tus metas mientras ayudas a otros, a desterrar los viejos enfoques de publicidad y marca que ya no funcionan; y, entre muchas otras cosas, a dominar e impulsar cualquier decisión de compra.
No importa cuál sea el producto o servicio con el que trabajes: este libro te ayudará a replantearte cómo presentarlo al mundo, cómo conectar realmente con las personas que deseas y cómo conseguir no sólo que quieran comprarlo sino que estén orgullosas de haberlo hecho.
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